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Thursday, 16 June 2022

MY FIRST BUSINESS PITCHING EXPERIENCE

                          Young Bolarinwa Emmanuel

This throwback picture taken at the regional head office of Nigerian Breweries Plc at Ibadan in the year 2010 brings back sweet memories. 



Memories of how I started my journey into the corporate and Entrepreneurship world.

                                    Orilogi Emmanuel

I can still remember vividly how I and my colleague (Mr Orilogi Emmanuel) at Federal University of Technology, Akure (FUTA) travelled from Akure to Ibadan to pitch for the sponsorship of Pacesetters' National Youth Summit (Maiden Edition).

At the gate of Nigerian Breweries Plc, I requested to meet with the Marketing Manager (Mr Dickson) without any prior appointment.😳  Are you shocked?🀷🏽‍♂️ Don't be.

SECURITY MAN: Good morning Sir. Who would you like to meet?

ME: Hi, my name is Bolarinwa and here with me is my colleague Mr. Emmanuel. We would like to meet with the Marketing Manager.

SECURITY MAN: Do you have an appointment with him?

ME: No but I'm sure he'll be interested in listening to the concept that we came here to discuss (My face full of confidence). Mad ooπŸ˜„

SECURITY MAN: Please hold on Sir, let me call him first.

(HE DIALED THE INTERCOM☎️ )

SECURITY MAN: Hello Sir, there are two gentlemen at the gate. Mr Bolarinwa and Mr Emmanuel.

MR DICKSON: (He spoke on the phoneπŸ“ž)

SECURITY MAN: No Sir, they do not have an appointment with you but they said that they are sure you would be interested in what they came to discuss with you.

MR DICKSON: (He immediately instructed the security man to lead us into his office).

                                            Mr Dickson 

I made my elevator pitch within 5 minutes. I actually gave the presentation my best shot as if my life depended on it.

MR DICKSON: Nice presentation and I appreciate your initiative. I'm very impressed.πŸ‘πŸΎπŸ‘πŸΎπŸ‘πŸΎ

However, I have an advice for you. Next time, focus more on what the investor would benefit from your business proposition. It is important to note that investors are particular about how and what they stand to benefit from sponsoring your initiative or business idea.

His advice sank into my medulla oblongata (Brain) and till this day, I still apply it in all my business pitch and presentations.

                                       Mrs Olubanjo Modupe 

We left his office better equipped with an effective pitching strategy, proceeded to Globacom Limited regional head office at Ibadan the following day where I also pitched to the head, Marketing Communications (Mrs. Olubanjo Modupe) and finally returned to Akure where I also pitched to the state marketing manager of De United Foods Industries Limited (DUFIL) maker of Indomie Noodles for event sponsorship.

Although, I couldn't secure the sponsorship deal with Nigerian Breweries Plc but I used the advice Mr Dickson (Marketing Manager) gave me to secure Sponsorship deals with Globacom Limited and DUFIL (Indomie Noodles)

                                        Mr Felix Bada Abiodun

Both companies were well represented at the event. All the participants ate free delicious indomie noodles and got souvenirs from Globacom Limited. Shout out to Mr Felix Bada (Globacom, Brand Manager) who led the team and gave us the necessary support. 


                                Mr Idowu Emmanuel Oluwaseun

Shout out to Mr Idowu Emmanuel (Founder, Pacesetters' Youth Empowerment Initiative).

Bolarinwa Emmanuel (CEO, Santab Productions Ltd)

Today, I am a successful multi-award-winning media Entrepreneur and I have successfully pitched business concepts worth over $1 million.


KEY TAKEAWAY 

Learn from every disappointment you face on your way to the top because it will help increase your capacity to achieve greatness in life and no knowledge is lost.


Bolarinwa Emmanuel

CEO & Chief Content Developer

Santab Productions Ltd

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